Privacy Policy

Lift2last.com (the "Website") is owned and operated by Lift2Last, who operates as the Data Controller of your personal data.

We have adopted this Privacy & Cookie Policy to determine how we process the information collected by Lift2last.com, and to outline the reasons why we collect specific personal data about you. We take your privacy seriously and guarantee the confidentiality, security, and lawful processing of your information in absolute compliance with the General Data Protection Regulation (GDPR) and the Irish Data Protection Commission (DPC) guidelines.

1. Personal Information We Collect

When you interact with the Website, we collect two primary categories of information:

• Device & Tracking Information: When you visit Lift2last.com, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and the cookies installed on your device. As you browse, we also collect data on individual pages or products viewed, referring websites, search terms, and how you interact with the site.

• Account & Transaction Information: To fulfill any purchase agreements or service requests, we collect personal data you voluntarily provide to us. This includes your Name, Surname, Billing/Shipping Address, Email Address, and Phone Number.

2. Third-Party Data Processors & Service Providers

To operate our store and coaching services safely and efficiently, we securely share data with specific third-party providers who act as Data Processors. Your data is handled by them as follows:

• Stripe (Payment Processing): All financial transactions are handled securely through Stripe. Lift2Last does not store or see your credit card or banking details. Stripe processes your billing data under strict PCI-DSS safety standards to execute your order.

• Google Analytics (Site Performance): We use Google Analytics to understand how visitors interact with our site, allowing us to review traffic patterns and refine our website experience.

• Meta Advertising (Conversion & Marketing): We deploy the Meta Pixel to run targeted marketing campaigns and measure the effectiveness of our advertising on Facebook and Instagram.

3. How We Use Cookies & Tracking Technologies

In strict accordance with Irish ePrivacy Regulations (S.I. No. 336/2011), cookies are categorized and managed under two distinct legal requirements.

A. Strictly Necessary Cookies (No Consent Required)

These cookies are mandatory for the fundamental operations of our online store and cannot be disabled. They handle critical tasks like managing your active login session, keeping items in your shopping cart during checkout, and allowing Stripe to process fraud-free payments.

B. Analytics & Marketing Cookies (Explicit Consent Required)

Cookies tied to Google Analytics and Meta Advertising are non-essential and require your explicit, affirmative choice.These cookies are blocked by default. They will only drop onto your device if you actively click "Accept" on our website's cookie consent banner.

You have the statutory right to change your preferences or completely withdraw your consent at any time via the cookie settings tab in our website footer.

4. Why Do We Process Your Data?

Our top priority is customer data security. We process your data based on clear legal grounds under GDPR:

• Contractual Necessity: Processing your name, address, and email is mandatory to deliver your PDF workout programs or set up your recurring online coaching subscription.

• Consent: We process data for marketing purposes (such as sending newsletters or using Meta tracking) purely based on your explicit opt-in selection.

• Legitimate Interest: Automatically collected data is used to monitor site performance, identify potential technical abuse, and evaluate aggregate statistical usage.

5. International Data Transfers

To facilitate our global payment and analytical tools, data collected from European residents may be transferred to and securely processed in countries outside of the European Economic Area (EEA), including the United States. We ensure these transfers rely on legally approved mechanisms, such as EU Standard Contractual Clauses (SCCs), to maintain identical GDPR-level security and rights over your personal data.

6. Your Statutory Rights

As an Irish or European resident, you hold the following explicit rights under the GDPR regarding your personal data:

• The right to be informed and the right of access to your data.

• The right to rectification (updating errors) or erasure ("The right to be forgotten").

• The right to restrict or object to specific processing processing.

• The right to data portability.

• The right to withdraw consent at any time without disadvantage.

  Online Legal Services Ireland

To exercise any of these individual rights, please contact us directly using the contact details below.

7. Information Security

We secure your personal information in a controlled, safe server environment protected from unauthorized access, loss, or disclosure. We maintain appropriate administrative and technical safeguards; however, you acknowledge that no digital transmission over the internet can be guaranteed as 100% immune to breach.

8. Legal Disclosure

We will disclose your data only if strictly required or permitted by law, such as to comply with a valid legal process or court order, or when we believe in good faith that disclosure is vital to protect our rights, your safety, or investigate fraudulent activity.

Contact Information

If you wish to understand more about this Policy or exercise your personal data rights, please contact us by email: Coaching@lift2last.com